Becoming an economically prosperous AND regenerative business is challenging.
Fortunately, some businesses have cracked the code and are thriving by creating market-based solutions to our social, human, and ecological challenges.
We develop and share the practical HOW by learning from them.
The goal of every business is to thrive.
Meeting regulatory obligations for sustainability is only the baseline.
Competitive advantage, resilience and a flourishing workplace can come from
seizing the business opportunities in building a better world.
But the issues of organization and human change are real and must be managed.
Our research goal is a better “HOW” – making the link between competitive advantage, profitability,
building a better world and better workplaces faster, easier and more successful.
The Co-Creating Mutual Value Collaborative is a non-profit research organization, developing a new social science based HOW – for a business to flourish, economically and humanly, by:
- Leveraging a business’s strengths
- Engaging diverse ecosystem stakeholders in positive collaboration, design and innovation
- Using generative conversations
Every single social and global issue is a business opportunity in disguise … just waiting for entrepreneurial innovation, purpose and management.
What We Are Working Toward
By 2030
A tipping point of businesses are prospering
by actively building a better world as part of their core strategy.
By collaborating with multiple stakeholders they have
co-created unimagined gains in achieving
the UN Sustainable Development Goals.
They are trusted and valued by the communities
in which they operate, with new relationships
that support resilience for both the business
and it’s ecosystem.
Internally, they abound with energy, commitment and
innovation with everyone experiencing
dignity, equity, meaning, and community.
Our Core Work Is Centered In The
Positive Human Sciences
Research into "what works"
We identify and study businesses that are creating new value in direct support of the UN Sustainable Development Goals. We learn “what works” and share what we learn.
Sharing of Examples
We bring the idea of creating mutual value to life, through our case stories and interviews with leading CxOs.
Developing and Sharing A Roadmap, Tools, and Practices
We merge this research and our global experience, to build a customizable Roadmap that supports sustainable value creation with the human side of business transformation.
Imagine a world in which the primary aim of business is to create wellbeing, happiness, and wholeness.
Profit should not come from creating the world’s problems but from solving them.