Wow! A search in Fastcompany.com/magazine for “start-ups”, left me gazing at no less than 14,437 stories. – many of which are banking on pursuing business prosperity through building a better world, not as a side activity, but as a core strategy.
Compelling ambitions! Making nuclear energy with tiny reactors. Turning CO2 into everything from yarn to jet fuel. Using AI to design EV batteries that are 300% better. . The use of super-hot bricks to run factories with zero emissions. There are also tart-up stories about improving breast cancer detection; helping laid-off tech workers retain their visa status; using webform tools to help after deadly earthquakes; telehealth services in the school nurses’ office; new housing within factories; increasing access to the morning-after pill and turning a laundromat into a doctors office – to mention just a few.
These start-ups have the right idea. But so far the evidence suggests that while they inspire us and have future promise, we need the reach and resources of mid to large-size businesses if we want to move the needle toward a better world for all.
This is what CCMV (Co-Creating Mutual Value) is all about, – supporting growing, medium and large-sized businesses (ie- Corporate America) with the tools and practices needed to build a better world by identifying and capturing new business opportunities. Opportunities at the intersection of what the world needs, what a business’s core strengths are, and the likelihood of positive business impact..
Presently, there are very few businesses that have gone beyond philanthropic and “do less harm” strategies. Very few “Corporate America” businesses are creating value that supports the UN Sustainable Development Goals
At CCMVC our research seeks to understand the unique challenges that mid to larger businesses face in going down this road. We seek to learn from the small minority that have already succeeded. By studying “what works”, we develop an evidence-based Roadmap (steps, tools, practices, mindsets) that any existing business can use to engage ecosystem stakeholders in identifying and capturing opportunities that will create mutual value. Value that includes but goes beyond ROI. Value that creates a better world as defined by the UN Sustainable Development Goals.
Please contact us:
· If you know of a company open to a 60 minute interview
· Or, if you are interested in joining our team of research volunteers
Contact: Bernard@CoCreatingMutualValue.org or call +1-207-807-4974