Idea in Brief
The Challenge
Pandemics, socio-economic inequality, geopolitics, climate disasters – all risk our children’s future more than ever. The world we want – where all people and businesses thrive and nature flourishes, can’t be delivered by NGOs and governments alone. The world needs businesses to apply their unique strengths to building a world that can work for all. AND business needs to make fair profits. Providing the HOW is our challenge at The Co-Creating Mutual Value Collaborative.
Our Solution
Make it practical for businesses to prosper by developing innovative products, services, and delivery approaches that directly address our shared social, environmental, and economic challenges – generating both a fair profit and a better world. We do so by developing powerful and practical tools, practices, and examples and generously share with a global network of consultants and business leaders.
First Steps
It begins with a business and its ecosystem discovering mutual value business opportunities at the intersection of a) purpose-driven opportunities (What the business WANTS to do); b) opportunities that leverage the capabilities of all participants (What the business and its ecosystem partners CAN do), and c) the challenges facing the ecosystem (What it NEEDS to do to thrive). To this end, the strategy and practice of Co-Creating Mutual Value supports the building of new relationships with uncommonly diverse combinations of stakeholders and engaging them in large groups to co-create mutual value using customized tools and practices such as the Appreciative Inquiry Opportunity Summit.